OUR VALUES

Promote Natural Products That Work

Woman looking at mountainside with her dog

Why We Care

We believe hidden ingredients and fillers have no business in pet foods and pet products. And we think it’s only fair we tell you (the dog owner) exactly what is in ever jar, because not only is it the decent thing to do, but because we’re dog owners too.

The truth is, most pet and human products contain glyphosate, pesticides, heavy metals, added starch and artificial ingredients ... even products that call themselves natural.

We say no to all that, and yes to real ingredients. We want to know that our own dogs are getting real foods that help him thrive, and we want that for your dog too.

What We're Doing

To start, we work with holistic vets we know, love and trust to help formulate high-quality and hand-picked ingredients. Our products come with a Certificate of Analysis to prove they're tested for harmful substances, so you can be sure you’re getting a superior product. You can feel good knowing we continuously research and source quality ingredients from all over the world. Our bar is set high, and we won’t cheap out on low-grade ingredients.

We are constantly getting feedback from dog owners like you, so if we have to go back to the drawing board, we’re committed to do so. We’re always listening and always improving because we don’t want to let you down.