Privacy Policy

Overview

Last updated: November 4, 2026

This Privacy Policy explains how Four Leaf Rover Inc ("Four Leaf Rover," "we," "us" or "our") collects, uses, shares and protects personal information when you visit fourleafrover.com, buy from us, use AutoShip or earn Rewards Cashback.

We only collect and use personal information for the purposes described here, or for purposes you have agreed to. This policy forms part of our Terms of Service.

If you have questions, contact us at sales@fourleafrover.com or +1 (833) 477-6887.

Section 1 – Information we collect

Information you give us:

• Contact and account details: name, email, phone number, billing and shipping addresses, and your account login.
• Order information: products bought, order history, returns and refunds. Payment card details are handled by our payment processors; we do not store full card numbers.
• AutoShip and Rewards information: your subscriptions and their schedule, skipped or paused orders, Cashback earned and redeemed, and milestone gifts.
• Pet information: details you choose to share, such as your dog's name, age or breed.
• Customer service conversations: emails, chats and calls with our support team.
• Reviews, photos and other content you submit.

Information collected automatically:

• Device and usage information: IP address, browser and device type, pages viewed, and how you arrived at our site.
• Email and text engagement: whether you open our emails or click links in them and in our texts.
• Cookies and similar technologies, described in Section 6.

Information from other sources: from the other companies in our Family of Brands (Section 3), and from affiliate and advertising partners when you reach our site through them.

Section 2 – How we use your information

We use personal information to:

• process and ship your orders, handle returns and our 60-day money-back guarantee, and charge your payment method
• run AutoShip, including reminders, price-change notices and failed-payment notices
• run Rewards, including crediting and reversing Cashback, sending expiry reminders and shipping milestone gifts
• answer your questions and provide customer service
• send marketing emails and texts where you have agreed to receive them (Section 5)
• understand how our site and products are used, and improve them
• show you relevant ads and measure how well our advertising works (Section 6)
• prevent fraud, abuse of promotions or Rewards, and purchases for resale
• meet our legal, tax and accounting obligations

If we want to use your information for a purpose not listed here, we will ask for your consent first.

Section 3 – Sharing within our Family of Brands

Four Leaf Rover works closely with three sister brands: Dogs Naturally Magazine (dogsnaturallymagazine.com), The Natural Dog Store (thenaturaldogstore.com) and Alice & Eli (aliceandeli.com). Together with Four Leaf Rover, they make up our "Family of Brands." These are separate businesses: Four Leaf Rover is operated by Four Leaf Rover Inc, Dogs Naturally Magazine and The Natural Dog Store by Dogs Naturally Magazine Inc, and Alice & Eli by Alice & Eli LLC.

What we share: your name and contact details, order history, AutoShip status and Rewards activity.

Why we share it: to give you consistent customer service across the brands and to show you products and content relevant to your dog.

What we don't do: sharing your information does not sign you up for marketing from the other brands. Each brand emails or texts you only if you have agreed to hear from that brand. We do not sell your personal information to companies outside the Family of Brands.

Your choice: because these are separate companies, sharing your information with them is a disclosure to another business. Where the law requires your consent first, we will ask for it. You can opt out of this sharing at any time by clicking the unsubscribe link in any of our emails or by emailing sales@fourleafrover.com.

Section 4 – Service providers and other disclosures

We share personal information with service providers that help us run our business. They may use it only to provide their services to us. Our main providers are:

We may also disclose personal information:

• when required by law, a court order or a government request
• to protect the rights, property or safety of our customers, our business or others, including to prevent fraud
• to a buyer or successor if our business is sold, merged or reorganized, in which case this policy continues to apply to your information

Section 5 – Email and text messages

Transactional messages. We send messages about your orders, AutoShip and Cashback balance, such as order confirmations, shipping updates, AutoShip reminders and Cashback expiry notices. These are not marketing messages, and we send them even if you have unsubscribed from marketing.

Marketing emails. We send marketing emails only with your consent, as Canada's Anti-Spam Legislation and other applicable laws require. You can unsubscribe at any time using the link in any email.

Text messages. Text messages are currently available only to customers in the United States, excluding Texas. If you sign up for texts, you agree to receive recurring automated marketing and order-related messages from Four Leaf Rover at the number you provide, up to 30 messages a month, including marketing messages and order updates such as shipping notifications. Agreeing to receive texts is not a condition of any purchase. Message and data rates may apply. Messages may be sent using automated technology. Four Leaf Rover and mobile carriers are not responsible for delayed or undelivered messages. If you change your mobile number, you will need to sign up again to keep receiving texts.

To stop texts, reply STOP to any message. We will also honour any other reasonable request to stop, such as replying "unsubscribe" or emailing sales@fourleafrover.com. For help, reply HELP.

We do not share your phone number or text consent with third parties for their own marketing.

Section 6 – Cookies and tracking technologies

We and our partners use cookies, pixels and similar technologies on our site and in our emails. They fall into three groups:

• Essential: keep your cart, login and checkout working. The site cannot work properly without them.
• Analytics: show us how visitors use the site so we can improve it. We use Google Analytics, Microsoft Clarity and Triple Whale. Microsoft Clarity records how visitors move through our pages, such as clicks, scrolls and mouse movements, and is set to hide what you type into forms. Triple Whale helps us see which marketing channels lead to purchases.
• Advertising: help us show you relevant ads on other sites and social media and measure how well they work. We use the Meta Pixel and Google's advertising tag. They share information about your visit, such as pages viewed and purchases, with Meta and Google so we can show you ads on their platforms and measure results. You can adjust ad preferences in your Meta and Google account settings.

You can block or delete cookies in your browser settings, though parts of the site may not work properly without them. When you first visit our site, a notice lets you know that we use cookies.

Section 7 – How long we keep information

We keep personal information only as long as we need it for the purposes in this policy. Order and payment records are kept for a minimum of 7 years to meet tax and accounting requirements. Account, AutoShip and Rewards information is kept while your account is open and for 7 years after it closes. Customer service conversations are kept for 7 years. When we no longer need information, we delete it or make it anonymous.

Section 8 – Security

We use reasonable administrative, technical and physical safeguards to protect personal information, including encrypting data sent through our site. Card payments are handled by payment processors that meet the Payment Card Industry Data Security Standard (PCI DSS). No method of sending or storing data is completely secure, so we cannot guarantee absolute security. If a breach creates a real risk of significant harm to you, we will notify you as the law requires.

Section 9 – Storage outside your province or country

We and our service providers may store and process personal information in Canada, the United States and other countries. Information stored outside your province or country is subject to the laws there and may be accessible to courts and authorities in those places.

Section 10 – Your rights and choices

As a Canadian business, we handle all customers' personal information under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). Depending on where you live, you may also have additional rights under local law. Together, these include the right to:

• know what personal information we hold about you and get a copy
• correct information that is wrong or incomplete
• ask us to delete your information, subject to records we must keep by law
• withdraw your consent, including to marketing and to sharing within our Family of Brands
• opt out of targeted advertising, and of any "sale" or "sharing" of personal information as some US state laws define those terms
• appeal our decision if we decline your request, and complain to a privacy regulator

To make a request, email sales@fourleafrover.com or call +1 (833) 477-6887. We may need to confirm your identity before acting on it. We will respond within the time the law requires, and we will not treat you differently for using these rights.

You can also update your account details, AutoShip and email preferences yourself at fourleafrover.com/account.

Withdrawing consent may limit what we can do for you. For example, if you ask us to delete your account, any AutoShip will be cancelled and unused Cashback will be forfeited.

Section 11 – Children

Our site and products are meant for adults. We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it.

Section 12 – Changes to this policy

We may update this policy from time to time. We will post the new version here and change the "Last updated" date at the top. For material changes, we will also notify account holders by email at least 30 days before the changes take effect.

Section 13 – Contact us

Questions, requests or complaints about privacy can go to:

Four Leaf Rover Inc
Attn: Privacy
410 East 25th Street, Hamilton, Ontario
Phone: +1 (833) 477-6887
Email: sales@fourleafrover.com

If you are not satisfied with our response, you can contact the Office of the Privacy Commissioner of Canada or the privacy regulator where you live.