HOW IT WORKS
The first step in our journey was to understand where we are at, in order to inform future action. We established our current plastic footprint and committed to pledging a percentage of every product purchase towards the removal of nature-bound plastic waste.
We fund the elimination of twice as much plastic waste from oceans and landfills as we produce through our collaboration with vetted rePurpose Impact Projects, which are empowering waste workers to tackle plastic waste in local communities.
Going Plastic Negative is a continuous commitment, and that’s why we are working with rePurpose Global to develop a future roadmap reducing the use of virgin plastics in our products — and build a more circular business and delivery model.
SUPERCHARGING SYSTEMIC IMPACT
First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.
It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.
FOUR LEAF ROVER'S PLASTIC NEGATIVE JOURNEY
Step 1: Sustainable Sourcing
Four Leaf Rover makes all of our products using recycled plastic bottles. The plastic bottles used to make our bottles are certified by the global recycled standard. To further the efforts of sustainability we partnered with rePurpose global to make sure we offset any plastic used in our products and beyond.
Step 2: The Plastic Negative Shift
Building on rePurpose Global’s belief that businesses can positively impact the environment and society, Four Leaf Rover has gone Plastic Negative. Through our partnership, we go above and beyond by eliminating twice our plastic footprint, reversing the impact of plastic pollution.
Step 3: The Final Destination
The mission to do better will always challenge Four Leaf Rover to look at how to improve our sustainability goals. Leaving nothing behind is of strong importance to the brand and we are always looking for ways to strengthen our circular lifecycle for our products and packaging.
ABOUT REPURPOSE GLOBAL
rePurpose Global is the world’s leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature’s balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet’s future.
To date, we’ve created systemic change for people across 26 countries and hundreds of purposeful brands worldwide. On behalf of our global coalition, we eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.